Our Story

Did you know? Free Movement Dance was founded in 2014, with a retail shop in Somerset Singapore!

Once upon a time, a passionate dancer named Sandra Faustina faced an all-too-familiar struggle. Injuries from training on unforgiving floors and the constant discomfort of ill-fitting dancewear kept her from fully embracing her art. Determined to break free from these limitations, Sandra embarked on a journey that would not only transform her own experience but also give rise to something truly extraordinary!

With a sewing machine as her guide and a heart full of determination, Sandra began to create her own dancewear—garments that were not only stylish but also offered the perfect blend of comfort and functionality! Every stitch was infused with the love and understanding that only a dancer could possess!

And so, Free Movement Dance Solutions burst forth in a whirlwind of excitement and energy—a brand born from the authentic struggles and dreams of a true dancer! Rooted in the belief that dancers deserve apparel and equipments that supports their artistry, the brand became a beacon of inspiration for dancers around the world!

But Free Movement Dance Solutions is more than just a brand; it's a testament to the resilience and passion that dancers embody! It's a celebration of the freedom to move, to express, and to connect! With a focus on sustainability, the brand ensures that every dancer can experience true liberation without compromising their values!

Today, Free Movement Dance Solutions continues to be driven by the dancers, for the dancers! It's a brand that understands the intricate nuances of movement, the importance of feeling confident in your own skin, and the joy that comes from connecting with a vibrant community of like-minded souls!

So, join us on this heartfelt journey as we dance together, creating a legacy of freedom, empowerment, and the unwavering spirit of a true dancer! Together, let's embrace the artistry within us and move with unbridled passion towards a brighter, more expressive future! Get ready to ignite the stage, unleash your inner fire, and experience the exhilaration of being truly alive! Let Free Movement Solutions be your guide as we leap, twirl, and soar together into a world where the impossible becomes possible and every movement becomes a celebration of the extraordinary!



Mission Statement:

Our mission is to provide a global dance brand that empowers individuals to express themselves through dance anywhere, while ensuring their safety and comfort. We offer one-stop professional dance solutions, including high-quality dancewear, personalized Couture services, innovative dance equipment, expert-led dance classes, and accessible studio rentals. We are committed to fostering creativity, expertise, and passion in a sustainable and ethical manner. Through our actions and collaborations, we aim to make a positive impact in the dance community and give back to charitable causes.


Vision Statement:

Our vision is to be the leading global dance brand that revolutionizes the dance industry by offering innovative, functional, and fashion-forward dance solutions. We envision a world where dancers of all genres, ages, and backgrounds can unleash their full potential, supported by a diverse and inclusive community. By embracing technology, sustainability, and simplicity, we strive to create a streamlined and affordable experience that brings the joy of dance to everyone, anywhere, while radiating sparkle and celebrating the freedom of movement.


Core Values:

  1. Authenticity: We uphold authenticity by staying true to our roots as dancers and ensuring that our products and services are genuine, reliable, and aligned with our passion for dance.
  2. Innovation: We embrace innovation by constantly exploring new ideas, technologies, and techniques to enhance the dance experience and push boundaries in the industry.
  3. Sustainability: We are committed to sustainability by promoting eco-friendly practices, ethical sourcing, and responsible manufacturing processes to minimize our impact on the environment.
  4. Community: We value the dance community and foster a supportive and inclusive environment that encourages collaboration, growth, and connections among dancers, instructors, and parents.
  5. Quality and Craftsmanship: We are dedicated to delivering products and services of the highest quality, ensuring exceptional craftsmanship, attention to detail, and materials that meet the rigorous demands of dance.
  6. Creativity: We celebrate creativity by offering a range of styles and sizes, encouraging individual expression, and providing customizations that allow dancers to showcase their unique identities.
  7. Passion and Expertise: We are driven by our passion for dance and maintain a team of expert instructors, staff, and designers who bring their deep knowledge and experience to everything we do.
  8. Simplicity: We strive for simplicity by offering convenient, fast, and easy-to-navigate solutions that streamline the dance experience for dancers and parents alike.
  9. Affordability: We believe that dance should be accessible to all, and we strive to make our products and services affordable without compromising on quality or style.
  10. Peace of Mind: We provide peace of mind by creating safe studio spaces and offering trustworthy, well-thought-out solutions that prioritize the well-being and comfort of dancers.


By living these values, Free Movement Dance Solutions aims to be a trusted pillar of support for dancers worldwide, offering them the freedom to move and shine while pursuing their passion for dance!